Four campaigns + identity
Lacaxa De Parfum
A perfume brand that kept reinventing itself. Every drop got its own look, from one bottle system.
01 / February 2026
Launch
02 / New scent
Zaphiere Raindance
03 / May 2026
We heard you
04 / November 2026
Next drop
From Lacasa to Lacaxa
The name, bottle size and label moved on. The wordmark for each scent stayed the anchor, and it became a sticker pack.
Off the feed
An X-banner for the Harmoni booth, plus a tee that wraps "Scent is a must" around the body.
